In this guide
01Feeling nervous is normal
If you're reading this with a slightly racing heart, you're in good company. Almost everyone feels a flutter of nerves before their first treatment: will it hurt, will it look natural, will people be able to tell? Those are exactly the right questions to ask.
A good first treatment should feel calm, unhurried and honest. You should never feel rushed into a decision or talked into more than you came in for. This guide walks you through what actually happens, step by step, so there are no surprises.
02It starts with a conversation
Your first visit begins with a consultation, and at Aesthetics by Gwen it's free. It takes around 20 to 30 minutes, in a private room in Woodford with no waiting room and no one else around. You'll be offered tea or water, and then you and Gwen simply talk.
- 01Your goalsWhat you'd like to soften or change and, just as importantly, what you'd like to keep.
- 02Your medical historyA short health questionnaire, so every recommendation is safe for you. Mention any medicines, supplements, allergies or conditions, and whether you're pregnant or breastfeeding.
- 03An assessmentA careful look at your skin, how your muscles move when you make expressions, and the balance of your features.
- 04Your planA written plan with options and prices. Book, or go away and think it over: your plan stays on file.
Anti-wrinkle injections are prescription-only medicines in the UK, so a proper face-to-face medical consultation is always part of the process. It's also your chance to get a feel for the person treating you. Gwen is a registered nurse with twelve years in NHS paediatrics and advanced aesthetics training from the Harley Academy.
Safety first, always
Why a nurse matters, the standards you can expect in the treatment room, and how to check who's treating you.
Safety and standards03Questions worth asking
Whoever you see, a good practitioner will welcome questions. These are worth asking at any consultation:
- Who will be treating me, and what are their qualifications?
- What do you recommend for me, and why?
- What result is realistic for my face, and when will I see it?
- How long will it last, and what does keeping it up involve?
- What's normal afterwards, and what side effects are possible?
- Who do I contact if I'm worried, and is there a review appointment?
- What's the total cost, and do I need to decide today?
If the answers are vague or rushed, or come with a price that's only on offer today, it's perfectly fine to walk away and think about it.
04Start subtle, build from there
One of the best pieces of advice for a first treatment is to start conservatively. With anti-wrinkle injections, that might mean treating one or two areas rather than three, or a softer dose that keeps more movement. With filler, it often means a modest amount to begin with. You can always build gradually at a later appointment, and it's far easier than living with a result you didn't love.
Subtle doesn't mean underwhelming. Often the best result is the one nobody can quite put their finger on: friends say you look well, or rested, or ask whether you've been away.
The aim is for people to notice that you look rested, not that you've had something done.
05Myths, and what's really true
- Myth
You'll end up looking frozen.
In realityA frozen look comes from a heavy-handed dose, not from the treatment itself. Doses are tailored to your muscles and the movement you'd like to keep, so you can still frown, smile and raise your brows, just more softly.
- Myth
Everyone will know you've had something done.
In realityAnti-wrinkle results build gradually over days, so there's no overnight change for anyone to spot. Any small marks or slight swelling straight afterwards usually settle quickly.
- Myth
It really hurts.
In realityEveryone's different, but most people find it very manageable. Anti-wrinkle injections feel like a quick scratch and are over in minutes. For filler and skin boosters, a numbing cream is applied first.
- Myth
If you stop, your wrinkles get worse.
In realityWhen anti-wrinkle injections wear off, movement returns gradually and your lines go back to how they would naturally have been. Stopping doesn't make them worse.
- Myth
If you don't like it, you're stuck with it.
In realityAnti-wrinkle injections wear off gradually over a few months. Hyaluronic acid fillers break down naturally over time and can be dissolved with an enzyme by a qualified practitioner if ever needed. Even so, a careful consultation and a subtle start are the best protection.
- Myth
Treatments like these are only for women.
In realityPlenty of men have treatment too, often for forehead and frown lines or a clenching jaw. Men's muscles tend to be stronger, so they often need a tailored dose.
06On the day
Arrive with clean skin if you can, and give yourself time so you're not rushing. Your skin is cleansed with a medical-grade antimicrobial cleanser, the treatment points are marked, and numbing cream is applied where it helps. Everything is laid out fresh for you, from sterile gauze to single-use gloves, and products are opened in front of you.
Most treatments take between 15 and 30 minutes. Afterwards there's a cool pack, a mirror check together, and a written aftercare card to take home, so you know exactly what to do for the next 24 hours.
Getting ready for your appointment
A few simple things are worth doing in the days before, from planning around big events to what to mention at your consultation.
Before your visit07Your first two weeks
With anti-wrinkle injections the change is gradual, which is part of why it looks natural. Here's roughly what to expect, though everyone's timeline is a little different.
Day 0
Treatment
15–30 minutes, then aftercare for the next 24 hours.
Days 2–3
First changes
For many people, lines begin to soften.
Around day 7
Settling in
Often a clear difference, still building.
Day 14
Your review
Full result. Check it together, fine-tune if needed.
3–6 months
Wearing off
Movement returns gently. Time to rebook.
For the first 24 hours, keep things simple: stay upright and skip makeup for four hours, and avoid touching the area, strenuous exercise, heat and alcohol. Your written aftercare card covers everything specific to your treatment.
With filler the timeline is different: you'll see the change straight away, with some swelling for a few days while it settles. Whatever you've had, if anything feels unusual, contact Gwen straight away.
08Questions people ask
How long does a first appointment take?
The consultation takes around 20 to 30 minutes, and most treatments take between 15 and 30 minutes. Gwen will tell you how long to allow when she confirms your appointment.
Can I just have a consultation?
Yes. The consultation is free and there's no obligation to book a treatment. Your plan stays on file for whenever you're ready.
Is there anything I should avoid beforehand?
There are a few simple things, like planning around big events and mentioning any medicines or supplements you take. The Before your visit page covers them, and Gwen will tell you anything specific to your treatment.
Can I go back to work afterwards?
Usually, yes. Most people go straight back to their day after anti-wrinkle injections. After filler there may be some swelling for a few days, so you might prefer to plan around anything important.
What if I'm not happy with my result?
Tell Gwen. Anti-wrinkle treatments include a review at around two weeks to check your result and fine-tune if needed, and you have a direct line to Gwen whenever you have a question.
This guide is general information, not medical advice for you personally. Gwen will talk through what's right for you, and whether a treatment is suitable, at your consultation.


